The difference: product consultation vs. Schlafberatung 360°

By Deluxe Sleep · Published on 28 July 2026

The difference: product consultation vs. Schlafberatung 360°

Poor sleep has many faces, and the cause is often unclear. Is it the mattress? Habits? Or entirely different factors? This is exactly where choosing the right kind of consultation becomes decisive. With Schlafberatung 360° and its product consultation, BICO offers two different consultation approaches that both lead to the same goal: deep, healthy sleep. Below we explain the difference, and which of the two you'll also find at our showroom.

Schlafberatung 360° – when sleep is understood holistically

Schlafberatung 360° looks at sleep comprehensively and deliberately independently of individual products. It's grounded in thorough further training, including at the Swiss Sleep House Bern, so that scientific findings flow directly into the consultation. This includes knowledge of sleep physiology and common sleep disorders, as well as structured methods for sleep analysis and the evaluation of sleep data.

Here's how a Schlafberatung 360° session at BICO works:

• Analysis of your sleep situation: your experiences and challenges are recorded systematically.
• Classification with the BICO sleep wheel: the relevant influencing factors are examined in a structured way.
• Deeper insight through questions and evaluation: questionnaires and any existing sleep data round out the overall picture.
• Concrete recommendations: you receive actionable steps for improvement.
• Clear guidance on limits: where needed, you're shown when it makes sense to involve further specialists.

A Schlafberatung 360° session makes sense if you have trouble falling or staying asleep, don't feel refreshed despite getting enough sleep, or don't know the cause of your sleep problems. And if you want to improve your sleep sustainably, this approach provides the right foundation. Here, your sleep is considered holistically and independently of any products.

This matters because many sleep problems persist for a long time when their causes remain unclear. Schlafberatung 360° helps you analyse your sleep patterns in a structured way and identify the relevant influencing factors. This gives you concrete, everyday-friendly measures with which you can improve your sleep quality in a targeted, lasting way.

At the heart of it lies the question: Why am I not sleeping well, and what can I concretely change?

BICO Schlafberatung 360°: find your way to deep, healthy sleep

BICO's sleep consultants look at every aspect of your sleep and give you holistic, product-independent recommendations for improvement. This in-depth Schlafberatung 360° is BICO's own, specialised service.

Product consultation – when the right sleep system is the focus

The product consultation revolves around one thing: the sleep system that fits your body optimally. This includes mattress, slatted frame and pillow. The goal is to analyse your individual lying situation and, based on that, find the right solution. Because at night your body needs one thing above all: targeted support and relief, so that it can relax and regenerate optimally.

Here's how a product consultation at Deluxe Sleep works:

• Analysis of your current situation: your sleep habits, complaints and needs are captured in a targeted way.
• Assessment of body build and sleeping position: your build and preferred lying position form the basis for the selection – because only an ergonomically suitable solution can improve your lying quality in a lasting way.
• Trying it out in person and direct experience: you test different solutions and immediately feel the differences. This quickly makes clear which support feels right for your body.
• Individual fine-tuning: mattress, slatted frame and pillow are optimally matched to one another. The result is a solution that not only fits, but also provides more comfort in the long run.

The product consultation is especially worthwhile if you wake up in the morning tense or with back pain, feel that you're not lying properly, or want to replace your mattress. And if you're specifically looking for more comfort and support, this approach offers the right solution. The focus here is on concrete, body-related needs. The goal is to find a solution that supports your body optimally and noticeably improves your lying quality. Because an unsuitable sleep system can significantly impair your sleep, while the right support lays the foundation for restful nights.

The product consultation thus clearly answers the question: Which product suits me, and why?

Product consultation at Deluxe Sleep: find your individual sleep solution

In our showroom in Bischofszell, our experienced sleep experts are at your side. They advise you free of charge on choosing mattresses, slatted frames and pillows – for noticeably more restful nights.

Direct comparison – two approaches, two perspectives

Both consultations pursue the same goal: deep, healthy sleep.

But they start from different points. The product consultation creates the optimal foundation for your body. Schlafberatung 360° shows you how your sleep works as a whole and how it can be improved sustainably. Both paths make sense – what matters is that you choose the one that fits your current situation.

For clarity: you get the product consultation directly from us at our showroom in Bischofszell. The in-depth Schlafberatung 360° with the BICO sleep wheel is a separate, specialised offering from BICO.

Which consultation is right for you?

Still unsure? Below are a few short questions and our recommendation. If any uncertainty remains, feel free to give us a call – we're happy to help.

Source: This article is based on an article from the BICO sleep blog (bico.ch). The research findings, product developments and test results mentioned in it come from BICO or from the respective named third parties.